Our company’s initial foray into Futuring was inspired by a client’s problem. Did we have a process to help them to strategize now for what might happen 15 years down the road?

Last outing, we talked about the Black Swan and the Red Herring as being top reasons to Future. Today you’ll meet their accomplices, the Elephant in the Room, and the Gray Rhino.

This may not seem like a logical time to talk about animals, but trust us, the ones we’re about to introduce to you make some of the best arguments for Futuring, starting with the Black Swan....

In an era in which torrents of data are coming at you from all directions, it’s hard to have clarity on the future. Those who can imagine what's coming have the advantage.

You can't predict the future, but you can put your business ahead of your rivals by imagining it...